The only safe bet for complete covereage

Squared Monitoring is the only creative media monitoring company in India that provides complete coverage on all four media - namely, TV Advertising,Print Advertising, Radio Advertising & Internet Advertising. Since our firm is technology driven and not hampered by the manual & legacy driven systems of our competitors, we are able to quickly assimilate new & alternate advertising media and ensure that you are kept up-to-date across the entire gamut of advertising media.

For example, the Pepsi Snake charmer ad that was initially released only on the Internet (on Yahoo) and other such virals made us realize the importance of monitoring internet advertising. Today, we monitor over 50 websites for India-centric advertising - that too on 4 different browser softwares and the 3 main operating system platforms as we learnt through experience that most sites target advertising by not only the browser software but also the users Operating System! 

Different service models that not only assure you the best mix but also the most cost-effective solution

Besides not forcing our clients into upfront yearly contracts (yes, we're that sure of the quality of our service) and our rock-bottom prices that our competitors provide only as an extra to special clients. Squared Monitoring provides you total flexibility to choose what media you require monitoring for and which categories as well as at what frequencies. In fact, we don't charge extra for daily monitoring! Besides providing you free information by category (The AdMonitor) we also provide showreels (The CreativeMonitor) that provide you a complete overview of what's happening in Indian advertising across all categories in a single DVD. These high quality DVD's are made from digital recordings off satellite dishes - the best available quality possible in India and cross-indexed with original producer media. The best part is that you are totally free to choose whether you want monthly updates, or quarterly one or even one single Annual update. AND these DVD's come with a full-colour cue sheet divided by category and a thumbnail of every advert on the DVD - including details of the producer, the agency, the client and a host of other important information. The perfect way of staying in touch with trends in the Indian advertisng indusstry - at a very economical cost.