The thought behind the new journey in creative media
monitoring...
The prime reason behind 4 media monitoring professionals getting together to start a new venture was the lack of a professional media monitoring firm that looked at advertising in totality. Before commencing operations, we spent 3 months planning the infrastructure and designing our systems to come up with our proprietary data mining system. These systems are so finely tuned that we can take a request and process it in under 5 minutes - including compiling the client request on CD or DVD.
From completely digital recording to avoid generation loss for TV and Radio Advertising, to digitally enhancing print advertising so that it can be projected with even the dealer panel coming up crisp and sharp (Don't take our word for it, view the Press Ad in the Gallery), we go the extra mile to ensure that our clients get top of the line services for bottom line results - that don't burn a hole in your pocket.
Each piece of advertisement that comes in to our archives - whether TV Advertising, Print Advertising, Radio Advertising or Internet Advertising - is cross linked by brand, category, agency, client, producer, size / duration, channel / media and a host of other parameters that allow our clients to access the compilation by any sequence that may be preferred. The freedom of choice.
Continuously enhancing our systems and services...
Continuously re-inventing ourselves, Squared Monitoring has never been able to sit on its laurels. Besides being the first creative media monitoring firm to provide radio monitoring in India, we decided to add another service and include Internet advertising as it has become such an important source of alternative advertising (Remember the Pepsi snake charmer campaign that was first launched on Yahoo)